India’s first coffee to shape the complete seed-to-cup journey
Every year, 1 ARAKU cup
Arakunomics
How your cup gives back to farmers, and to the environment
In 2020, our #Arakunomics model won The Rockefeller Foundation’s Food System Vision Prize, which invites organisations across the globe to develop a vision of the regenerative and nourishing food system that they aspire to create by the year 2050.
We are committed to fair distribution of profits across the value chain, and set up an equitable system that has helped transform the status of the tribal farmer to being a coffee-estate owner.