The beautiful world of our melanin
OUR JOURNEY
Love letter snippets from Eeti
Our skin is our body’s home, an indelible part of our history, culture, and beauty. Growing up, I struggled with narrow beauty standards focused on my skin color, not its health. We often overlook the uniqueness of our skin.
At 36, I discovered that melanin drives my skin’s composition and needs. It protects us in our subcontinental environment. Asaya was born to give melanin its due recognition and ensure skincare is formulated for skin like ours.
Asaya celebrates who we are and who we’ll be, highlighting our multi-hued beauty. By sharing my journey, I hope to inspire everyone to embrace their skin, give it the love it deserves, and revel in its unique beauty.