So True

So True
  • Live It Up
  • It Is A New World
  • You Are Probably Shopping The Next Best Thing
  • So True after all
  • So True
  • Live It Up
  • It Is A New World
  • You Are Probably Shopping The Next Best Thing
  • So True after all
  • So True
  • Live It Up
  • It Is A New World
  • You Are Probably Shopping The Next Best Thing
  • So True after all
  • So True
Explore Shop All

So True after all

we believe everyone deserves mindful skin and hair care that's both clean and effective. We source the finest ingredients from around the world, ensuring our vegan-friendly formulations are toxin-free and fortify your skin from within.

The Power of Saying No

Your skin deserves the best, and sometimes that means saying "No" to harmful ingredients. At Sotrue, we've embraced this philosophy with our Principle 7. By eliminating seven harmful ingredients from your self-care routine, we help your skin become its healthiest, most authentic self.

Quirks

We believe in beauty without compromise. Our vegan formulations mean you get effective products without harming animals. It's a win-win for your skin and the planet!
It's our secret sauce! Principle 7 is all about saying no to seven harmful ingredients, giving your skin the clean, honest care it deserves. Trust us, your skin will thank you!
From sourcing to production, we ensure our ingredients meet global beauty standards. Our team of experts crafts each product with care, so you get nothing but the best.

Vouched for by Sthani

So True

sotrue.in 28k
Stalk Them
Shop So True