FREE AND EQUAL BEAUTY
REAL AND UNFILTERED
Values we stick to
We listen to our customers and bring you products you’ve always wished existed. We aim to make beauty products less daunting for skeptics, more convenient for the busy, more inclusive for those feeling marginalized, and a lot more fun for everyone!
We don’t compromise on quality ingredients for the sake of trendiness or relevance. You shouldn’t have to choose between being on-trend or ethical when making a beauty purchase. We promise to challenge the current idea of beauty.
we rethink the approach to beauty products from the very beginning until they are manufactured. We believe beauty products should be created by individuals who understand their users’ feelings, likes, priorities, and cares.