Moringa Oil: Contains a high level of Cytokinins, most importantly Zeatin, which helps in promoting cellular growth and delay the signs of ageing by nourishing and moisturizing the lips. It penetrates the sensitive lip skin to repair from deep within and high content of Oleic Acid ensures that the lips retain hydration even in the midst of heavy pollution. Also a rich source of powerful Antioxidants and vitamins. Moringa Oil is a boon for dry and chapped lips.

Macadamia Oil: Macadamia oil is a rich source of Palmitoleic Acid, Linoleic and Oleic. A combination of all these are intensely nourishing, moisturizing and soothing for the lips. It also contains squalene that improves the elasticity of the skin and makes skin more youthful with the regeneration of skin cells, helping heal and protect thin, dry and chapped lips, making them softer and plumper.

Cocoa Butter: Cocoa butter rich in natural plant compound phytochemicals. These substances improve blood flow to the skin and slow skin aging by protecting against damage from the sun's harmful UV rays. Cocoa Butter fights off and repairs the free radical damage. It creates a protective sheet on the lips and prevents them from chapping and bleeding.

Jojoba Oil: A lightweight oil that gets absorbed easily into the lips with a non-sticky finish, mimicking the skin’s sebum. It’s a natural conditioner that increases the suppleness of the lips, at the same time soothing and softening it. Jojoba oil is a humectant ingredient that attracts water to the top layer of the skin to keep skin hydrated and reduces fine lines.

Vitamin E: This one is a powerful antioxidant that fights the damage caused by the harmful UV rays of the sun. It prevents the lip skin from ageing too fast, reduces inflammation, and heals the skin. It strengthens the skin’s moisture barrier and helps it retain the nourishment. It also promotes cell turnover and regeneration.

Polyethylene, Isohexadecane, ozokerite wax, Polybutene, Pentaerythrityl tetraisostearate, Ethylhexyl Palmitate, Octyldodecanol, Hydrogenated Polycyclopentadiene, Methyl Methacrylate Crosspolymer, Phenyl Trimethicone, Trioctyldodecyl Citrate, Isononyl Isononanoate, Simmondsia Chenesis oil, Theobroma Oil, Tocopheryl Acetate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Fragrance, Macadamia Integrifolia oil, Moringa oleifera oil, May Contain(+/-), CI 77891, CI 77491, CI 77492, CI 15850, CI 15850, CI 19140, CI 15850, CI 42090, CI 45410

About:

Long Lasting: Stays put from day to night with a comfortable finish.

Super Pigmented: Intense natural pigments for an opaque finish in one swipe.

Moisturizing: Contains nourishing oils and waxes for all-day hydration.

Smudge-proof: Once applied, it stays on without smudging.

Full Coverage: Achieve an opaque finish with shades ranging from red to pink to natural.

Paraben Free: Free from parabens for a non-toxic beauty experience.

Directions:

Here’s a step-by-step guide to a seamless and long-lasting lipstick application:

• Step 1:Follow a lip care routine. Use a gentle scrub twice a week and a gentle makeup removal wipe every day at night. Apply a lip balm as often as required. Use a lip mask at night for extra nourishment
• Step 2: On clean and soft lips, apply a thin layer of your favourite concealer to cover the pigmentation and even out the skin.
• Step 3: Dust a little powder to make sure your lips are matte and there is no stickiness present. Again, choose one that is comfortable on your lips and clean in terms of ingredients.
• Step 4: Pick a lip liner in a shade that is closest to your Lush Moist Matte Lipstick shade and draw a line across your lips. This would make sure you do not colour outside the line and also would keep the lipstick from smudging.
• Step 5: Use the Lush Moist Matte Lipstick in your favourite shade to fill within the lines. Get opaque and creamy matte finish in one swipe. Pro tip: Use Prism Perfect Highlighter on the cupid’s bow and a dab in the centre of the lips to give your Lush Moist Matte Lipstick look a perfect party highlight! Voila! You are good to step out and rule the world. Red matte lipstick or pink matte lipstick shades or any other of your choice, this range is a must have in your lipstick collection. These shades are especially formulated keeping the Indian weather and skintones in mind. This is a perfect companion to your lips, day in and night out.

Directions:

1. Lip Care Routine: Scrub lips twice a week and remove makeup daily. Apply lip balm frequently and use a lip mask at night.
2. Preparation: On clean, soft lips, apply a thin layer of concealer to even out the skin.
3. Matte Base: Dust a little powder on your lips to ensure a matte finish without stickiness.
4. Lip Liner: Line your lips with a lip liner closest to your lipstick shade to prevent smudging.
5. Lipstick Application: Fill in with Lush Moist Matte Lipstick for an opaque, creamy matte finish in one swipe.